WebTrends claim that their model offers first standardized method of evaluating and improving the measurement of web sites, SEM, social media, email and other digital marketing programs. Now the company wants your feedback.

Webtrends made available a beta version of the first standardized model for determining how effectively organizations measure and utilize the data generated by their online marketing.

The Digital Marketing Maturity Model (DM3) provides a framework and objective criteria for assessing the strategies, skills, tools and best practices that support the successful measurement of all digital marketing activities.

"For online marketing to continue to grow and mature, there needs to be standardized, structured approaches for organizations to ensure they are getting the most bang for their digital marketing buck," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "We hope this model leads to consensus about how to build and maintain mature measurement programs across all types of digital marketing investments."

Webtrends Digital Marketing Optimization team developed the model, drawing on more than a decade of experience helping leading companies and brands such as Microsoft, Coca Cola, Disney and General Mills build successful measurement programs.

The model helps organizations:

• Measure the maturity of digital marketing programs in six core areas (measurement strategy, analytics resources and domain expertise, data integration and visualization, data analysis and insight, adoption and governance, ongoing optimization).
• Assess measurement programs across all digital channels, including web sites, search engine marketing, online advertising, social media and other digital marketing channels.
• Pinpoint the skills, staffing and other investments needed to advance within the model's four levels of maturity.

Webtrends is seeking feedback on the DM3 beta. A white paper is available to learn more about the model, along with a self-assessment survey. Responses to the survey will be compiled to create industry and regional maturity norms. Participants can also receive their score and assessment.

It is less than a week left to the event of the year in the research industry: the Swedish Market Research Day. We have published loads of information about the event during a couple of months and to facilitate for those searching for information, we have gathered links to all this information in this article.

Anthill Stockholm har under den senaste tiden förstärkt organisationen med tre nya medarbetare.

Undersökningsföretaget Novus vänder en förlust på 5 miljoner kronor till vinst. Enligt vd Lars Björkman ligger årsomsättningen rullande på 12 månader på 25 miljoner kronor och ger ett resultat på 1,3 miljoner kronor.

With a little more than two weeks remaining, 105 companies have signed up over 200 participants in total to the Swedish Market Research Day, arranged at Berns in Stockholm March 11. Could there be any persons worth meeting among them? Of course there is and there is still plenty of time to sign up. Read on to get the whole list of companies represented at SMRD.

Det globala undersökningsbolaget CIDO Inc med kontor i 22 länder väljer Anthill Stockholm Surveys & Research  för att genomföra den Skandinaviska undersökningen som en del i en undersökning i 42 länder till en av världens största  mjukvarutillverkare.

The program for the Swedish Market Research Day is finally ready and it looks very promising. For the first time, a non-Swedish visitor can enjoy presentations in English throughout the day and there is a wide variety of subjects and perspectives. Read on to get the full list of speakers and titles.

Totalt sett är det 46 317 personer som deltagit i någon av 2009 års ORVESTO Konsument-undersökningar. Räckviddsnivåerna i en ORVESTO Konsument helårsbas ligger i allmänhet i nivå med eller mycket nära medelvärdet av de tre mätningar som ingår i basen. Resultaten ur nästföljande undersökningsomgång ORVESTO Konsument 2010:1 lanseras torsdagen den 10 juni 2010.

Omniture announced the immediate availability of a new mobile video measurement capability within Omniture SiteCatalyst, which now allows customers to measure video hosted on mobile optimized Web sites and video embedded in mobile iPhone applications.

Webtrends, an enterprise customer intelligence company, today announced the release of Webtrends Mobile Analytics. Webtrends Mobile Analytics allows anyone working with mobile content and marketing programs the ability to measure and quantify how customers are engaging with both mobile web sites and mobile applications

Scout Analytics has developed their own solution to the problem of accurately measuring website audiences – recording the typing rhythms of web users. The developed software tracks minute characteristics in typing patterns; for example, how long a person presses on each key.

Omniture Test&Target now provides marketers with the ability to better personalize and improve effectiveness and performance of iPhone applications with the Test&Target standard optimization functionality such as A/B and multivariate testing, dynamic content targeting and audience segmentation. This new feature allows developers and marketers to remotely modify the content and user experience of their iPhone applications in real-time, directly from the Test&Target online console.

MTV Networks (MTVN) har slutit samarbete med mätföretaget Quantcast för att kunna erbjuda sina annonsörer djupare insikter i sina målgrupper. MTVN har över 200 webbplatser som når cirka 84 miljoner internetanvändare varje månad. Quantcast ska segmentera besökarna genom att kartlägga olika demografiska variabler. Segmenten  kommer att defineras som 'mammor', 'hög-inkomsttagare' m.fl.

TNS som ägs av Kantar har lanserat en tjänst som ska utvärdera webbplatser och ge feedback på vad som kan göras bättre.

Aftonbladet lämnar TS upplageredovisning  och bjuder in Expressen till att skapa ett gemensamt mätsystem utanför TS kontroll skriver Dagens Media i en artikel.  Enligt uppgift vill Aftonbladets chefredaktör skapa ett nytt mätsystem, där en såld tidning räknas som en tidning i statistiken. I TS ingår bland annat blockabbonemang, friex och pdf-tidningar i upplagan.

The UK office of market research technology company Cint has recently hired two further people to its team and to accommodate further expansion, is moving to new, larger premises.

iMotions announces that EyeOnMedia becomes Attention Tool® reseller in Chile, Peru, Ecuador, Argentina and Columbia, hereby giving local customer service in high growth markets.

The Swedish Market Research Day expands in time and scope with a master class in advanced multivariate techniques, led by Ray Poynter on the day before the main event. This is an exclusive opportunity for people who already loves quantitative analysis and realises that mean values and cross tables often fail to put a good data set to the best possible use. Make the most of your visit to Stockholm: sign up before it is too late.

Göteborgs-baserade aStrategi vann i december 2009 en av Sveriges största upphandlingar gällande medarbetarmätning. KF (Kooperativa Förbundet) valde aStrategi som partner för att lösa uppgiften. Med 10.500 anställda är allt från planering, genomförande och tillgänglighet till resultatet frågor av högsta dignitet.

The Danish Market Research Day, DMD, will be arranged in Copenhagen May 6 and we would like to give you an opportunity to speak at this event. Exciting new research methods, surprising findings or just down-to-earth proof that market research play a role in making life a little easier and better – everything is welcome. Read on to find out how and when to submit your proposal.

Become the star of the Swedish Market Research Day 2010! This is your opportunity to shine, to show the industry what it takes to be an idol. RESEARCH IDOL is open to all delegates. If you have registered and you want to get involved, this is your chance!

The Swedish Market Research Day (Marknadsundersökningens Dag), arranged at Berns in Stockholm on March 11, has signed up one of Swedens most exciting and internationally experienced business speakers to hold the concluding presentation: Teo Härén. Teo has together with his twin brother Fredrik done a lot to enhance creativity in the business world, through numerous presentations, workshops and several books.

Allt fler använder tv-apparaten för att se på webb-tv. Den här typen av tittande har fördubblats det senaste året, visar färsk statistik från MMS. Artikeln är publicerad i Dagens Media. Länken hittar du efter Läs Mer.

Superbrands och GfK har inlett ett nordiskt samarbete avseende den varumärkesstudie som identifierar de starkaste varumärkena i respektive land.

The Swedish Market Research has so far always been larger than last year regardless how you measure. With more than a month to go, this year is no exception when it comes to exhibitors - twentyfour so far! Remains to see if we will also break the record of participants. This we will not know until the beginning of March, but it certainly looks promising at the moment.

En större andel kvinnor är aktiva på nätet än andelen män. Det visar Teliatrendrapport 2010 som bygger på enkäter med över 10 000 människor i Norden, Litauen och Kazakstan skriver JaJJa i ett nyhetsbrev.

Under våren har Reflect utökat sin organisation med två personer och är nu sju personer starkt. Reflect växer inom samtliga verksamhetsområden och de två nyanställningarna avser att täcka behov inom både den konsultativa verksamheten såväl som produktionsverksamheten.

Efter en lång rundtur har nu MarketWatch landat med nytt namn och ny ägarstruktur. Per Nordgaard med bolaget Bizniz Intelligence har gått ihop med Marketwatch och tillsammans har de bildat Sinitor AB . Sinitor nyrekryterat genom att locka över anställda från tidigare Hermelin. Sinitor skall göra undersökningar, rapportsystem och undersökningsprogramvara.

Efamro, the European Federation of Associations of Market Research Organisations has led the research sector’s response to the European Commission’s consultation on the protection of personal data. The efamro response was prepared together with ESOMAR, the World Association of Research Professionals, ensuring that research organisations represented by efamro and research practitioners represented by ESOMAR spoke with one voice on data protection.

TV4 och Kanal 5 stoppar opinionsundersökning efter att Sverigedemokrater misstänks ha manipulerat resultatet skriver Dagens Media.

Synovate and the Swedish software company Dapresy have agreed on a global cooperation agreement around Dapresy Survey Manager. Starting in Sweden, all 62 Synovate countries will be able to use the Dapresy reporting platform for all types of research.

Sveriges glasögonbärare anser att Specsavers är den billigaste optikern. Det visar en konsumentundersökning genomförd av analysföretaget YouGovZapera bland drygt 2000 nordiska konsumenter.